Course curriculum

  • 1

    Introduction

    • Introduction

  • 2

    Facebook Business Manager

    • Introduction to Business Ads Manager

    • Pre-Requisite: Creating a Facebook Page for your business

    • Creating your Business Manager Account

    • Business Settings

    • What is a Facebook Pixel

    • Creating your Facebook Pixel

    • Test your Facebook Pixel

    • Add a Payment Method

    • Turning Email and Push Notifications on / off

    • Secure your Ads Account (2FA - 2 Factor Authentication)

    • Adding a new user to your Facebook Business Manager

  • 3

    Creating your First Ad

    • Introduction Creating Your First Ad

    • Navigate to Facebook Ads Manager

    • Campaigns, Ad Sets and Ads

    • Even More Details about Campaigns Ad Sets and Ads

    • What type of Campaign to Choose

    • Ad Sets - Your Ideal Customer

    • Creating Ads Assets Canva and Ads Size Guide

    • Ad For Pizza Restaurant

    • Ad for Nail Salon

  • 4

    Budget

    • Introduction Budget

    • Campaign Budget - How much should you be spending

    • Daily Spend vs Lifetime Budget

  • 5

    Learning Phase

    • Introduction Learning Phase

    • How the Learning Phase work

  • 6

    Troubleshooting your Ads

    • Introduction Troubleshooting Your Ads

    • Facebook Ads Policy

    • Learning Phase Limited

  • 7

    Reading the Metrics

    • Introduction to Reading the Metrics

    • How to read the Facebook Ads Metrics

  • 8

    Testing and Getting Better Results

    • Introduction to Testing and Getting Better Results

    • How to Test and Get Better Results with Facebook and Instagram Ads

    • Testing Example - Pizza Restaurant

  • 9

    Outro

    • Outro