Introduction
Introduction to Business Ads Manager
Pre-Requisite: Creating a Facebook Page for your business
Creating your Business Manager Account
Business Settings
What is a Facebook Pixel
Creating your Facebook Pixel
Test your Facebook Pixel
Add a Payment Method
Turning Email and Push Notifications on / off
Secure your Ads Account (2FA - 2 Factor Authentication)
Adding a new user to your Facebook Business Manager
Introduction Creating Your First Ad
Navigate to Facebook Ads Manager
Campaigns, Ad Sets and Ads
Even More Details about Campaigns Ad Sets and Ads
What type of Campaign to Choose
Ad Sets - Your Ideal Customer
Customer Avatar Example for Photographers
Creating Ads Assets Canva and Ads Size Guide
Engagement Campaign - Getting more Likes and Comments on Your Posts
Messages Campaign - Getting Prospects to get in touch with you
Deep Dive into messages
Introduction Budget
Campaign Budget - How much should you be spending
Daily Spend vs Lifetime Budget
Introduction Learning Phase
How the Learning Phase work
Introduction Troubleshooting Your Ads
Facebook Ads Policy
Learning Phase Limited
Introduction to Reading the Metrics
How to read the Facebook Ads Metrics
Introduction to Testing and Getting Better Results
How to Test and Get Better Results with Facebook and Instagram Ads
Testing Example for Wedding Photographers
Outro